Growth,engineered.
Exp(G) is a technical growth team. We build the creative systems, data models and product features behind fast-growing apps — not just campaigns.
Six disciplines. One team.
From ad creative to full-stack product growth — every discipline your app needs to scale, under one roof and powered by our own technology.
Performance Creative
High-volume ad creative production and systematic testing for Meta, TikTok and Google — informed by breakdowns of 20,000+ winning ads from the world's top apps.
Paid User Acquisition
Media buying and scaling across Meta, TikTok, Google and Apple Search Ads — we've scaled products to up to 1M new users in a single month.
AI Growth Systems
AI pipelines for creative generation, personalisation and campaign automation — so your team scales output without scaling headcount.
Data Science & Measurement
LTV and retention modelling, attribution and incrementality frameworks that powered major apps to millions of downloads.
App Store Optimization
Keyword strategy, store listing tests and conversion-rate optimisation that compound the value of every paid install.
Product Growth Engineering
Full-stack feature development shipped straight into your product — onboarding funnels, paywalls, referral loops and A/B testing infrastructure.
Patent-pending rendering technology.
Our BezierDrawable Protocol renders non-linear, thumb-stopping creative with mathematical precision. The same engine powers the ad production we run for clients.
- Real-time non-linear rendering
- Sub-second production deployment
- Scalable across iOS, Android & Web
- AI-optimized creative performance
Engine status: optimized
The engine behind our creative production — built in-house, patent pending (published as GB2639868).
The Creative Lab
AI Strategist.
Test the power of our data-driven thinking. Input your business details, and our proprietary Gemini-powered engine will draft a preliminary growth blueprint for you.
Blueprint will appear here once generated.
Ready to Scale?
Experience the future of marketing engineering. Partner with us for embedded growth.