Paste a TikTok or Meta ad script — yours or a competitor's. Get it scored on hook strength, pain-point clarity and CTA, plus three rewrites with different angles to test.
Your ad script
3 of 3 free analyses left — no signup.
On TikTok and Meta, the algorithm does the targeting — your creative does the selecting. The platforms hand cheap distribution to ads that earn strong early engagement, and punish the rest with rising costs. That makes the first three seconds the single highest-leverage element of your entire funnel: hook rate (3-second view rate) is the metric that most strongly predicts whether an ad wins. We've written the full playbook in how to lower CPI in 2026 and our TikTok ads guide.
One strong script is a start, not a strategy — winning accounts test dozens of genuinely different concepts a month and let the auction pick winners. That production-and-testing system is what we build for clients inside the Growth Engine, and our 60-day creative testing framework shows the cadence in detail.
The first 1–3 seconds have one job: stop the scroll. Strong hooks use a pattern interrupt (unexpected visual or claim), a specific number or outcome, a relatable pain stated in the viewer's own words, or a curiosity gap that only the rest of the video resolves. Generic openings like 'Check out this app' fail because they signal 'ad' instantly.
An AI model trained on performance-creative principles scores three dimensions: hook strength (does the opening stop the scroll?), pain-point clarity (does the target user feel understood?), and call to action (is the next step compelling and low-friction?). Hook strength is weighted heaviest because on paid social, an ad that isn't watched can't convert.
Yes — that's one of the best uses. Transcribe a competitor ad you keep seeing (if you keep seeing it, it's probably working), run it through the analyzer, and study what the scores reveal. Then use the rewrites as starting points for your own differentiated version.
The tool runs on a real AI model, which costs money per analysis. Three runs are enough to score your current ad and a couple of rewrites. If you need creative analysis at scale, that's exactly what our engagements provide — book a call and we'll analyse your whole account.