Blog
Growth, engineering & AI.
Thoughts on growth systems, growth engineering, and AI-powered growth—from the Exp(G) team.
- Competitive Intel
How to Spy on Competitors' Ads in 2026: Meta, TikTok & Google (Free Methods)
Every ad your competitors run is public—if you know where to look. A step-by-step guide to the Meta Ad Library, TikTok Creative Center, and Google Ads Transparency Center, plus how to turn what you find into winning creatives.
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Anna Danyi8 Jul 2026 - Competitive Intel
How to Track Competitor App Rankings, Downloads & Revenue (Tools + Free Methods)
Your competitors' category ranks, download estimates, revenue trends, and keyword positions are all trackable. Here's the stack we use—from free store data to Sensor Tower, AppMagic, and ASO trackers—and what to do with it.
ReadAnna Danyi30 Jun 2026 - User Acquisition
Mobile App CPI Benchmarks 2026: By Platform, Country & Category
What should an install actually cost in 2026? Benchmark CPI ranges across iOS vs Android, US/UK/EU vs emerging markets, and major app categories—plus why beating the benchmark is the wrong goal.
ReadAnna Danyi12 Jun 2026 - Growth Strategy
Top 8 Mobile App Growth Agencies in 2026 (And How to Choose)
The mobile growth agency landscape in 2026: who does what, what they cost, and the questions that separate real growth partners from ad-buying shops. An honest guide—including where we fit.
ReadAnna Danyi20 May 2026 - ASO
Best ASO Tools in 2026: Free & Paid, Honestly Compared
AppTweak, Sensor Tower, AppMagic, ASOMobile, AppFollow and the free tools worth using—what each is actually good at, what they cost, and the minimal stack for indie devs vs scaling apps.
ReadAnna Danyi28 Apr 2026 - User Acquisition
How to Lower CPI for Your Mobile App in 2026: A Practical Playbook
Cost per install keeps climbing across Meta, TikTok, and Google. Here’s the playbook we use to cut CPI by 30–40% for consumer apps—creative velocity, audience structure, and post-install signal.
ReadAnna Danyi20 Jun 2026 - AI Creatives
AI UGC Ads in 2026: How to Ship 50 Creatives a Month Without a Studio
AI video tools have made high-volume UGC-style ad production possible without shoots or creator marketplaces. Here’s our production pipeline—and where human judgement still decides what wins.
ReadAnna Danyi28 May 2026 - Growth Engine
The Creative Testing Framework That Finds Winning Ads in 60 Days
Most apps don’t have a creative problem—they have a testing problem. This is the exact framework we use to reliably find a winning ad within 60 days: structure, budgets, kill criteria, and iteration.
ReadAnna Danyi15 Apr 2026 - ASO
App Store Optimization in 2026: What Actually Moves Installs
ASO in 2026 is less about keyword stuffing and more about conversion assets, custom product pages, and the loop between paid traffic and store conversion. Here’s what’s working now.
ReadAnna Danyi10 Mar 2026 - Growth Strategy
Paid UA vs. Organic Growth: How to Balance the Mix at Every Stage
Paid gives you speed and control; organic gives you margin and durability. Most apps get the mix wrong for their stage. Here’s a framework for balancing paid UA, ASO, content, and virality.
ReadAnna Danyi5 Feb 2026 - Patent
Our Patent: Dynamic Text Rendering
We’ve built and patented a system for dynamic text rendering that powers non-linear, real-time content delivery—and why it matters for growth.
ReadAnna Danyi1 Nov 2025 - Scale Partners
What is Scale Partners?
We go deep into client teams and product—as part of your team. We initiate growth points monthly, align, then execute; we can also help build your team. Here’s how it works, and one success story: Novum Studio.
ReadAnna Danyi1 Jan 2024 - Growth
Building Growth Systems That Scale
One-off campaigns don’t scale. Here’s how we think about growth as a system—metrics, tooling, and team structure.
ReadAnna Danyi1 Mar 2025 - AI Growth
AI-Powered Growth: From Experiments to Systems
AI is shifting growth from one-off experiments to always-on systems. We look at how to use it without losing rigour.
ReadAnna Danyi1 Dec 2024 - Growth Engineering
What is Growth Engineering?
Growth engineering sits at the intersection of marketing, product, and engineering. Here’s how we define it and why it matters for scale.
ReadAnna Danyi1 May 2024