The exact models we run on client accounts — payback maths, market benchmarks and AI creative scoring. Find the number that's capping your growth, in minutes.
Month-by-month UA payback modelling. Solve backwards from a payback target to the CPI and D7 ROAS kill line your creative team can test against.
Open toolEstimate LTV, payback period, break-even CPI and D7/D30/D90 ROAS from your CPI, ARPDAU and retention.
Open toolCompare your D1/D7/D30 retention and CPI against 2026 industry ranges by category, market and platform.
Open toolPaste an ad script and get it scored on hook strength, pain-point clarity and CTA — with three AI rewrites.
Open toolHow to calculate it, what “good” looks like, and why it decides your scaling speed.
ReadD7 and D30 ROAS targets by category, and how to set your own break-even line.
ReadWhat installs cost by platform, country and category — the data behind our benchmark tool.
ReadHow to decide a creative’s fate in one week instead of burning a month of budget.
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