Our Patent: Dynamic Text Rendering

Exp(G) holds a UK patent (GB2639868) for a system and method for dynamic text rendering. The invention enables real-time, non-linear rendering of text and content—so that what users see can adapt dynamically without full page reloads or rigid, pre-built layouts.

For growth, that means we can change copy, offers, and creative at the edge: different segments see different messaging, and we can test and iterate without rebuilding flows. The technical foundation supports the kind of “BezierDrawable” and dynamic layout work we use in production for thumb-stopping, high-converting experiences.

We use this capability across acquisition, activation, and retention: landing experiences that adapt by channel or cohort, in-app messaging that updates in real time, and creative that stays on-brand while varying at scale. Patents don’t ship growth by themselves—but they protect and enable the systems that do.

If you’d like to learn more about how we apply dynamic text rendering in growth systems, get in touch.