What is Growth Engineering?

Growth engineering isn’t just “marketing with code.” It’s a discipline that combines data, experimentation, and product development to drive measurable business outcomes—acquisition, activation, retention, and revenue.

At Exp(G), we treat growth as a system: every touchpoint, from landing page to in-app flow, is instrumented, testable, and optimisable. That means engineers who work on growth need to think like marketers (audience, messaging, conversion) and marketers need to understand systems (APIs, events, pipelines).

The best growth engineers ship fast, measure everything, and iterate. They’re comfortable with A/B tests, analytics, and automation—and they care about revenue and retention, not just traffic.

If you’re building a growth function, start with one clear metric, one funnel, and one source of truth for data. Then layer in experiments and automation. Growth engineering scales when the system scales.